PBS Interview of Clotaire Rapaille on using culture codes to get your business offer right
people's behavior can be understood, definitely. I think that once you understand the power of code, then you can decode. Once you have the code, everything that people do start[s] making sense
via pbs.org
An interview with Clotaire Rapaille on why understanding cultural codes is essential in getting your market research and produt development right.
A MUST READ for anyone involved in international business and international marketing, cross-cultural marketing, multicultural marketing, diversity marketing, ethnic marketing, intercultural marketing... welll I think you get the picture. Don't miss this!
