Cindy King On Cross-Cultural Competence & International Skills http://posterous.cindyking.biz Interesting videos & links for insights to help you make more international sales posterous.com Sun, 13 Mar 2011 13:49:00 -0700 Lost in Translation? An 11-Step Checklist for Localizing Content http://posterous.cindyking.biz/lost-in-translation-an-11-step-checklist-for http://posterous.cindyking.biz/lost-in-translation-an-11-step-checklist-for

We’ve all had a giggle over a bad translation. Examples of unintentionally funny gaffes on assembly instructions and product descriptions abound on the Internet. But it’s not funny when it happens to you.

What can you do?

As the old saying goes, the devil is in the detail. With that in mind, here is the checklist I use when localizing content. Make sure each of these points is checked off your list before you launch content in a different country or geography.

via feedproxy.google.com

When you write for different cultures it's surprising how many differences pop up. Even when you have years of experience there are always surprises.

Here's a great place to start if you are just beginning to publish content for an audience in a different country.

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]]> http://files.posterous.com/user_profile_pics/1083150/Cindy_Headshot.jpg http://posterous.com/users/eK1H88iMzD Cindy King Cindy King Cindy King Mon, 04 Oct 2010 03:01:11 -0700 What Is Culture? http://posterous.cindyking.biz/what-is-culture http://posterous.cindyking.biz/what-is-culture

Different cultures can have different definitions of what culture is.  This is an insightful 9 minutes looking at culture from several different angles.

 

via SocialOomph

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]]> http://files.posterous.com/user_profile_pics/1083150/Cindy_Headshot.jpg http://posterous.com/users/eK1H88iMzD Cindy King Cindy King Cindy King Sun, 03 Oct 2010 03:01:14 -0700 Third Culture Kids http://posterous.cindyking.biz/third-culture-kids http://posterous.cindyking.biz/third-culture-kids

Some interesting insights into the lives of a few Third Culture Kids

via SocialOomph

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]]> http://files.posterous.com/user_profile_pics/1083150/Cindy_Headshot.jpg http://posterous.com/users/eK1H88iMzD Cindy King Cindy King Cindy King Sat, 02 Oct 2010 07:31:00 -0700 Online Retail and International SEO http://posterous.cindyking.biz/online-retail-and-international-seo http://posterous.cindyking.biz/online-retail-and-international-seo

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]]> http://files.posterous.com/user_profile_pics/1083150/Cindy_Headshot.jpg http://posterous.com/users/eK1H88iMzD Cindy King Cindy King Cindy King Sat, 31 Jul 2010 01:01:54 -0700 Voice Recognition Elevator http://posterous.cindyking.biz/voice-recognition-elevator http://posterous.cindyking.biz/voice-recognition-elevator

Great fun with the Scottish accent in a voice recognition elevator and the word "eleven".  Thanks to Mari Smith for sharing.


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]]> http://files.posterous.com/user_profile_pics/1083150/Cindy_Headshot.jpg http://posterous.com/users/eK1H88iMzD Cindy King Cindy King Cindy King Thu, 01 Jul 2010 13:04:23 -0700 Validation http://posterous.cindyking.biz/validation-135 http://posterous.cindyking.biz/validation-135

If you haven't seen this movie, it's worth taking the 16 minutes to watch all of it.  It provides such great insights to help businesses get their social media right today.


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]]> http://files.posterous.com/user_profile_pics/1083150/Cindy_Headshot.jpg http://posterous.com/users/eK1H88iMzD Cindy King Cindy King Cindy King Sat, 17 Apr 2010 01:51:06 -0700 Cause for Concern http://posterous.cindyking.biz/cause-for-concern-2 http://posterous.cindyking.biz/cause-for-concern-2

This is a video case study of how an Israeli TV show used free social media as its only source of publicity.
  

The results: 4.7% rating for the season debut and 1,800 mentions in blogs, social networks & newspapers in Israel.


The apology here also reminds me of the apology in this case study of Domino's Pizza:

http://www.socialmediaexaminer.com/chicago-pizza-guy-creates-social-media-domino-effect/



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]]> http://files.posterous.com/user_profile_pics/1083150/Cindy_Headshot.jpg http://posterous.com/users/eK1H88iMzD Cindy King Cindy King Cindy King Fri, 16 Apr 2010 10:13:26 -0700 Japanese Anime Localized For Americans http://posterous.cindyking.biz/japanese-anime-localized-for-americans http://posterous.cindyking.biz/japanese-anime-localized-for-americans

The Japanese anime "One Piece" has been localized for the American market.  Localization includes both translation and culturally adapting the images where things like cigars and cleavage have been erased.

In this video you can see the original Japanese anime on the left and the American version on the right.

Read this article for more on the story of "One Piece":

One Piece Localization or Censorship?

This example of localization shows how much needs to be taken into consideration and how difficult it can be.

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]]> http://files.posterous.com/user_profile_pics/1083150/Cindy_Headshot.jpg http://posterous.com/users/eK1H88iMzD Cindy King Cindy King Cindy King Sun, 04 Apr 2010 03:00:06 -0700 Leadership Lessons from Dancing Guy http://posterous.cindyking.biz/leadership-lessons-from-dancing-guy-23 http://posterous.cindyking.biz/leadership-lessons-from-dancing-guy-23

This is a great example!


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]]> http://files.posterous.com/user_profile_pics/1083150/Cindy_Headshot.jpg http://posterous.com/users/eK1H88iMzD Cindy King Cindy King Cindy King Sat, 27 Mar 2010 06:49:32 -0700 Generalizations Of England http://posterous.cindyking.biz/generalizations-of-england http://posterous.cindyking.biz/generalizations-of-england

England in brief: here's a fun review of generalizations about England, the Queen and the English way of life in 49 seconds.  


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]]> http://files.posterous.com/user_profile_pics/1083150/Cindy_Headshot.jpg http://posterous.com/users/eK1H88iMzD Cindy King Cindy King Cindy King Sat, 20 Mar 2010 06:52:04 -0700 The Future of Publishing http://posterous.cindyking.biz/the-future-of-publishing-66 http://posterous.cindyking.biz/the-future-of-publishing-66

Great video on two different perspectives of the future of publishing.


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]]> http://files.posterous.com/user_profile_pics/1083150/Cindy_Headshot.jpg http://posterous.com/users/eK1H88iMzD Cindy King Cindy King Cindy King Sun, 14 Feb 2010 06:05:51 -0800 65,000 Year Old Language Goes Extinct As Boa Sr Dies http://posterous.cindyking.biz/65000-year-old-language-goes-extinct-as-boa-s http://posterous.cindyking.biz/65000-year-old-language-goes-extinct-as-boa-s

A tribal language thought to have existed for 65,000 years has disappeared forever in India's Andaman Islands, taken to the grave with its last speaker. Read more here.


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]]> http://files.posterous.com/user_profile_pics/1083150/Cindy_Headshot.jpg http://posterous.com/users/eK1H88iMzD Cindy King Cindy King Cindy King Sat, 06 Feb 2010 04:42:25 -0800 In Spain, Pepsi Becomes 'Pesi' http://posterous.cindyking.biz/in-spain-pepsi-becomes-pesi-0 http://posterous.cindyking.biz/in-spain-pepsi-becomes-pesi-0

After Responding to Local Pronunciation of 'Pecsi' in Argentina, Campaign Goes to Europe

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]]> http://files.posterous.com/user_profile_pics/1083150/Cindy_Headshot.jpg http://posterous.com/users/eK1H88iMzD Cindy King Cindy King Cindy King Fri, 05 Feb 2010 11:10:14 -0800 When Women Create Havoc In Cultural Perceptions http://posterous.cindyking.biz/when-women-create-havoc-in-cultural-perceptio http://posterous.cindyking.biz/when-women-create-havoc-in-cultural-perceptio When Women Create Havoc In Cultural Perceptions

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]]> http://files.posterous.com/user_profile_pics/1083150/Cindy_Headshot.jpg http://posterous.com/users/eK1H88iMzD Cindy King Cindy King Cindy King Tue, 26 Jan 2010 01:40:17 -0800 Twitter Interview With Cate Brubaker http://posterous.cindyking.biz/twitter-interview-with-cate-brubaker http://posterous.cindyking.biz/twitter-interview-with-cate-brubaker Twitter Interview With Cate Brubaker

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]]> http://files.posterous.com/user_profile_pics/1083150/Cindy_Headshot.jpg http://posterous.com/users/eK1H88iMzD Cindy King Cindy King Cindy King Thu, 21 Jan 2010 23:31:00 -0800 Content Marketing Trends & Predictions http://posterous.cindyking.biz/content-marketing-trends-and-predictions http://posterous.cindyking.biz/content-marketing-trends-and-predictions

This free ebook is a great read for all online users.  The web is always changing and so is the content marketing.  39 B2B marketers - including myself - share the trends they see in the content marketing sphere.

You can also download the ebook here.

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]]> http://files.posterous.com/user_profile_pics/1083150/Cindy_Headshot.jpg http://posterous.com/users/eK1H88iMzD Cindy King Cindy King Cindy King Thu, 21 Jan 2010 08:31:52 -0800 Sociable! By Shane Gibson & Stephen Jagger http://posterous.cindyking.biz/sociable-by-shane-gibson-and-stephen-jagger http://posterous.cindyking.biz/sociable-by-shane-gibson-and-stephen-jagger Sociable! By Shane Gibson & Stephen Jagger

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]]> http://files.posterous.com/user_profile_pics/1083150/Cindy_Headshot.jpg http://posterous.com/users/eK1H88iMzD Cindy King Cindy King Cindy King Sun, 17 Jan 2010 11:27:14 -0800 Live Abroad For Your Creative IQ http://posterous.cindyking.biz/live-abroad-for-your-creative-iq http://posterous.cindyking.biz/live-abroad-for-your-creative-iq

People who live abroad are more creative; and the more time they spend away from home, the more creative they become. William Maddux, an assistant professor at INSEAD discusses a recent study that highlights this.


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]]> http://files.posterous.com/user_profile_pics/1083150/Cindy_Headshot.jpg http://posterous.com/users/eK1H88iMzD Cindy King Cindy King Cindy King Tue, 12 Jan 2010 02:27:01 -0800 How A Single Story Creates Stereotypes http://posterous.cindyking.biz/how-a-single-story-creates-stereotypes http://posterous.cindyking.biz/how-a-single-story-creates-stereotypes

This is a TED video worth watching.  Chimamanda Adichie shows how single stories of different cultures are created and why we need to listen to a variety of stories to get the whole picture.


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]]> http://files.posterous.com/user_profile_pics/1083150/Cindy_Headshot.jpg http://posterous.com/users/eK1H88iMzD Cindy King Cindy King Cindy King Wed, 06 Jan 2010 02:20:56 -0800 Short Story Of Apple iPhone & China Unicom http://posterous.cindyking.biz/short-story-of-apple-iphone-and-china-unicom http://posterous.cindyking.biz/short-story-of-apple-iphone-and-china-unicom

Here is a simplified story of how Apple iPhone first approached China Mobile and then China Unicom to enter the Chinese market.  There are with some basic insights into the challenges of international business.



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]]> http://files.posterous.com/user_profile_pics/1083150/Cindy_Headshot.jpg http://posterous.com/users/eK1H88iMzD Cindy King Cindy King Cindy King