Multicultural Mistakes: Selling to Hispanic Customers

Take the time to watch this great video.

A life insurance salesman tries to sell a policy to a Hispanic customer. See how many cultural mistakes you can find. Unfortunately Michael Soon Lee does not give his answers for free. But it's easy for most people to pick up the main mistakes made in this sketch.


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I advise small & mid-sized businesses on how to implement a cross-cultural marketing strategy to get more international sales.

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