Cause for Concern

This is a video case study of how an Israeli TV show used free social media as its only source of publicity.
  

The results: 4.7% rating for the season debut and 1,800 mentions in blogs, social networks & newspapers in Israel.


The apology here also reminds me of the apology in this case study of Domino's Pizza:

http://www.socialmediaexaminer.com/chicago-pizza-guy-creates-social-media-domino-effect/



About

I advise small & mid-sized businesses on how to implement a cross-cultural marketing strategy to get more international sales.

This is the place for fun videos and links for insights to improve cross-cultural skills.

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cross-cultural competence and international sales strategy

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