Mar 13

Lost in Translation? An 11-Step Checklist for Localizing Content

We’ve all had a giggle over a bad translation. Examples of unintentionally funny gaffes on assembly instructions and product descriptions abound on the Internet. But it’s not funny when it happens to you.

What can you do?

As the old saying goes, the devil is in the detail. With that in mind, here is the checklist I use when localizing content. Make sure each of these points is checked off your list before you launch content in a different country or geography.

via feedproxy.google.com

When you write for different cultures it's surprising how many differences pop up. Even when you have years of experience there are always surprises.

Here's a great place to start if you are just beginning to publish content for an audience in a different country.

Oct 4

What Is Culture?

Different cultures can have different definitions of what culture is. This is an insightful 9 minutes looking at culture from several different angles.

via SocialOomph

Oct 3

Third Culture Kids

Some interesting insights into the lives of a few Third Culture Kids

via SocialOomph

Oct 2

Online Retail and International SEO

Filed under // europe international business international seo

Jul 31

Voice Recognition Elevator

Great fun with the Scottish accent in a voice recognition elevator and the word "eleven". Thanks to Mari Smith for sharing.

Jul 1

Validation

If you haven't seen this movie, it's worth taking the 16 minutes to watch all of it. It provides such great insights to help businesses get their social media right today.

Apr 17

Cause for Concern

This is a video case study of how an Israeli TV show used free social media as its only source of publicity.

The results: 4.7% rating for the season debut and 1,800 mentions in blogs, social networks & newspapers in Israel.

The apology here also reminds me of the apology in this case study of Domino's Pizza:

http://www.socialmediaexaminer.com/chicago-pizza-guy-creates-social-media-domino-effect/

Apr 16

Japanese Anime Localized For Americans

The Japanese anime "One Piece" has been localized for the American market. Localization includes both translation and culturally adapting the images where things like cigars and cleavage have been erased.

In this video you can see the original Japanese anime on the left and the American version on the right.

Read this article for more on the story of "One Piece":